When questions arise regarding the current state of sprint car racing, whether they be at the local or national level, one doesn’t have to search much further for the answer than veteran promoter Tom Helfrich.
Recognized as one of the country’s premier short-track promoters, the owner of Tri-State Speedway in Haubstadt is well-versed on the present-day problems that face sprint car racing and what the future might hold for the popular form of open-wheel racing.
While attending the recent Terre Haute Action Track season opener, Helfrich took time from his hectic schedule of overseeing the event in his role as Midwest Sprint Car Series president to give his personal assessment on the health of the Indiana’s most popular form of racing.
Whether it be the regular weekly short programs, USAC, his MSCS, or the prestigious World of Outlaws circuit, Helfrich knows firsthand where the sport stands and what direction it might be headed.
In his many roles as track owner, promoter and series owner, the former racer sees it all. And what he sees is a relative healthy picture for the short tracks. At the same time, he issues a note of caution to his fellow race organizers not to get complacent when it comes to promoting their sport.
He knows from experience how competitive the battle for the entertainment dollar can be and what it takes to keep the fans coming back to the track.
As with most things in life, sprint car racing has its own pecking order in terms of popularity and prestige. While non-wing supporters might disagree, it’s pretty well accepted that the World of Outlaws rules the roost.
The Outlaws make four visits to the Hoosier state during the season, with Helfrich’s short track first on the schedule. Their recent appearance at Tri-State drew a capacity turnout despite less-than-ideal weather conditions.
Helfrich was not only pleased with his gate but with what the winged sprinters brought to the table.
“It can be a very risky venture for any promoter. It’s not cheap,” Helfrich said of the Outlaws purse, which is usually double what he will pay for any other special event at his track.
“It’s all about the glitter,” Helfrich said of what is appropriately billed as “the greatest show on dirt.”
“We bring them in once a year. I have a tendency to forget how fast they really are. When they fire up those engines, it’s a sound that you can’t find anywhere else in motorsports.
“For our little bull ring, they really go after one another. It’s not like NASCAR where you have to play by the rules. Our fans really get into it.”
After the passing of its founder and ruler Ted Johnson, the Outlaws series has undergone a host of changes with Dirt Motorsports Inc. now calling the shots. Helfrich likes the direction the new management is taking the series.
“[Outlaws] officials have really educated the drivers on the importance of what the fans mean to their existence,” Helfrich said. “It’s produced positive results that is making it better for everybody involved with the Outlaws.”
While he might be a little too modest when it comes to measuring the growth and acceptance of his MSCS series on the Midwest scene, Helfrich seems comfortable with the support his series has with the fans and racers.
“The thing with our little series is that it’s kinda headquartered at our track. We don’t go out and try to sell our shows to other tracks. Not every track is suited to sprint-car racing. Sprint-car racing is unique and has to be handled different. You don’t have starters on the cars and there’s the safety issues,” he explained.
“We’ll have 12 to 14 races this year. We’re just trying to find our niche where you have young drivers who want to come and learn sprint-car racing. It’s working OK.”
A strong supporter of USAC racing, Helfrich says the Indianapolis-based sanctioning body is doing an excellent job of making stars out of their young drivers, which generates a positive feedback for its fans and promoters.
At the same time, he acknowledged the difficult times USAC is facing when it comes to salvaging its faltering pavement racing division — that the group faces an uphill struggle in trying to keep that form of racing viable for its competitors.
“One problem is that they are operating in the hotbed of dirt-track racing, that the sport has become so specialized,” Helfrich said. “The days when a guy would run his car on dirt at night and change over to pavement the next day has become a thing of the past. The costs of pavement-track racing has eliminated so many guys from the sport.”
As for the future, Helfrich says the sport can’t rest on its laurels. It must always look for new ways to make itself more appealing to the paying public. “One thing you’ve got to remember, you always have to look to the future,” he mentioned. “It’s like the old drive-in theaters. There wasn’t anything wrong with them. There was just something better that came along and replaced them.”
Joe Buckles can be reached at jbuckles4@frontier.com.
Sports Columns
TRACKSIDE: Helfrich: Short-track racing has good future
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TRACKSIDE: Local drivers, owners looking to have strong night at Tony Hulman Classic
In its rich 43-year history, the Tony Hulman Sprint Car Classic has long carried on a strong local racing tradition.
From its early beginnings starting in 1971, the U.S. Auto Club-sanctioned event has been the annual centerpiece of the racing calendar at the Terre Haute Action Track as well as a key stop on the USAC sprint schedule and one of the most sought after wins in big league sprint-car racing. -
Shooters compete to fight cancer
A team of employees at Taghleef, formally A.E.T, would like to give a personal invite for you to join in on a lot of fun while helping save lives.
Cindy and Mark Wilguess are the inspiration behind the Taghleef Team. Cindy herself fought this battle with cancer and won. Last year she led her team to be the No. 1 fundraisers in the Relay for Life. -
TILL IT'S OVER: Terre Haute Triathlon's new race director seeks more events for his hometown
Today is the day for the Thunder in the Valley, and the Terre Haute Triathlon is under new leadership in 2013, the 28th year for the event at Hawthorn Park.
A former Terre Haute North track and cross country standout, Ethan Page is the race director as the race falls under the reign of Page’s new company, Crossroads Events. -
TODD GOLDEN: Don't give up on ISU baseball just yet
If you had to pick one word that would describe the 2013 Indiana State baseball season, it would have to be frustration.
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TRACKSIDE: Terre Haute's Carmichael enjoying strong spring in modifieds, stocks
It might have been cold and blustery at Charleston Speedway on Saturday night, but for Terre Haute driver Kenny Carmichael the evening couldn’t have been more pleasant.
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From Terre Haute to the major leagues: Phegley's play could earn him promotion to Chicago
Josh Phegley's debut in the Major Leagues could be coming to a ballpark near you.
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There's an expert at Parker's Archery
As I was driving the winding roadways of southern Indiana, a rustic building caught my attention and the sign on the front revealed it to be an archery shop called Parkers Archery.
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TRACKSIDE: Rain still a pain for Wabash Valley racing organizers
Soggy weather conditions, which have rightfully drawn the ire of Wabash Valley race fans and crews in recent days, continue to plague promoters where it hurts the most — their pocketbooks.
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RAMBLIN’ RECK: Pacers having a ‘Garden Party’
The Indiana Pacers are back in form and looking good.
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KENNY BAYLESS: Sponsors sought for 'Ladies Only' event at Terre Haute Sporting Clays
Sponsors are being sought at the Ladies Only event at Terre Haute Sporting Clays on Saturday at 10 a.m. Sponsors should be willing to donate $1 or more for every broken bird. Each lady is allowed 25 shots. Flat donations are gladly accepted. Also, organizers are looking for more ladies to participate. Ammo, clay birds, and guns (if needed) will be furnished.
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College Report: Lively earned collegiate upgrade with strong play
Hillary Lively signed to play Division II basketball at Maryville (Mo.) during her senior year at North Vermillion, but those plans changed and she would up at nearby Danville Area Community College — where she recently concluded an outstanding two-year career.
Lively was impressive enough to earn a Division I scholarship to Southeast Missouri State of the Ohio Valley Conference, and both her future and past college coaches think she will continue to succeed there.
“She fits what we need,” SEMO coach Ty Margenthaler said. “She has college experience, she is strong and physical and plays well around the basket and moves well.
“Her strength, rebounding and touch around the basket will be a big help. On the defensive end, she’ll be able to guard a true center.” -
RAMBLIN' RECK: It’s May … a time for horses and horsepower
It’s the first day of May, a great month for sports.
It begins with the Kentucky Derby on Saturday. My Old Kentucky Home is played before the start of the race on which hundreds of bets will be placed by folks who ordinarily don’t bet on thoroughbred horse racing.
A week later, practice begins for the Indianapolis 500.
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Terre Haute runner sets up race to help Boston
Having competed in the Boston Marathon once before in 2003, 35-year-old Majel Wells of Terre Haute thought she should give it another try in 2013.
“My goal was just to finish and enjoy Boston,” she reflected this week. “I had an injury [runner’s knee] beforehand, so I wasn’t too worried about beating my time from 2003 [4 hours, 10.20 seconds].
“But nobody cares about what your time is at Boston anyway.”
From what I’ve heard over the years, she’s right. Unless you’re a super-serious runner, the Boston Marathon has been more about taking in the atmosphere and having fun than placing in the top 50, although Wells was pleased that she beat her previous time by finishing in 3:55.19 on April 15.
Obviously, her race time wasn’t the most vivid memory that Wells took away from her 2013 Boston experience. -
Amey Takes Aim: NHL playoffs to put TVs to good use
If Jenny had known, she probably wouldn’t have bought that TV.
But four or five years ago, my Fathers Day present — for those unfamiliar with Amey family traditions, the Fathers Day one is “let’s get something we all really want and pretend it’s a gift for Dad” — was a 42-inch Vizio. It’s been used even more than the cell phone I never would have bought for myself, or the TomTom that disappeared since Jenny’s smartphone arrived.
And it came with high-def.
I’m not going to insult you by telling you how great high-def is, because to do so would be to imply that you are even farther behind the technological curve than I am. I’m guessing, however, that not all of you have yet discovered what it does for hockey. -
Foot Notes: ISU track athletes looking to keep improving at Drake Relays
Indiana State’s track schedule has helped its men’s and women’s teams escape the glacial Wabash Valley weather and enjoy warm days in Auburn, Ala., and Knoxville, Tenn.
With the Sycamores’ track facility basically laid to rest for competition and construction on a new one planned near the Wabash River to begin in 2014, major kudos go to everyone involved for continuing to produce athletes that are NCAA contenders who race with some of the world’s best.
Some of ISU’s current athletes are hoping for season-best performances this weekend against strong competition in the Drake Relays.
Former Sycamore NCAA pole-vault champion Kylie Hutson, who competes professionally for Nike and trains in her hometown of Terre Haute, also has been in Des Moines, Iowa, to compete in the Pole Vault in the Mall on Wednesday night. -
REDNECK QUAKER: Variety of birds to search for in turkey hunting
My father-in-law, Donnell Dunn of Jacksonville, Fla., is a retired engineer from J.I. Case and an avid reader and loves information on anything he takes interest in. He has five patents under his belt during his career.
Donnell took great interest in the Turkey World Slam display at Gander Mountain and thought each bird needed some info to help people understand more about them. -
TRACKSIDE: USAC racing picking up, including Sunday's stop in Terre Haute
With a break in the weather, U.S. Auto Club-sanctioned racing will kick into high gear on the area motorsports scene this weekend with events scheduled at three Indiana ovals.
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Ramblin’ Reck: Sato first Foyt winner since 2002
Takuma Sato made Izod IndyCar Series history Sunday when he won the Toyota Grand Prix of Long Beach.
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Former South players to play in Saylor benefit game
I had my first phone conversation with Mike Saylor since mid-February on Thursday and he sounded good.
The former Terre Haute South High School boys basketball coach, who’s been battling cancer this year, has been traveling back and forth to the MD Anderson Cancer Center in Houston for chemotherapy treatments. -
COLLEGE REPORT: Valley prep athletes getting ready for next level
The NCAA “regular” signing period begins Wednesday for all sports except football, field hockey, soccer, track and field, cross country and men’s water polo.
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RAMBLIN’ RECK: Pacers closing out a nice season
In case you hadn’t noticed, the final games of the regular season will be played this week in the National Basketball Association.
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Amey Takes Aim: Can’t bottle the joy of Amey vacations
The first bad sign was the Gatorade bottle.
In the Bataan-Death-March drive to Orlando that got the Amey family spring break vacation off to a bad start, seeing it between lanes of I-24 — as we zipped along at a 100-miles-in-five-hours clip — filled with an ominous yellow liquid was a little bit scary. And although we didn't stop to check for sure, I'm fairly certain I knew about its contents.
And the person stuck in the same traffic jam with us, the one with the existential license plate YMIHR4, couldn’t have asked a more pertinent question.
But, after seeing a lot more of Oak Grove, Ky., than we’d planned, and after enduring more traffic slowdowns in Nashville, we were on our way. Even some rain in the dark in the Smokies didn’t slow us down much, so you would think our first-day troubles were over.
You would be wrong. -
Redneck Quaker: Mascari gets thrills from turkey hunting
Annie Mascari is a beautiful, vibrant, 26-year-old lady that loves the outdoors.
She comes from a large family of four brothers and a sister and lives the teachings of good family values.
Olivia Rightly let me know that I “should talk to my teacher at St. Pats School, Ms. Mascari, because she’s taken a turkey.”
As I shook Annie’s hand, I could feel the energy she has for life. As proof, the first time she went up in an airplane, she jumped out of it!
She’s also quite the hunter. Mascari picked up a used PSE bow for $30, one for a left-hander because her left eye is dominate for shooting. The Page Arrows are her choice for broadheads. -
RAMBLIN’ RECK: Louisville gets two shots at NCAA title
Louisville met Michigan in the championship game of the NCAA Men’s Basketball Tournament on Monday. Louisville faces Connecticut in the title tilt of the women’s tournament tonight.
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REDNECK QUAKER: Learning to shoot clays a great experience
Tom Mitchell from Burnett is an all-around outdoor enthusiast. His passions are motorcycles, cars, and most of all, shooting sports. When he sights in on metal target shooting with a hand gun or rifle you will hear a lot of “clang” noises, he can shoot very quiet also, because he is licensed to own suppressers.
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TRACKSIDE: Racing season picking up speed
With several tracks already open and others scheduled to get underway this weekend it’s a sure sign the area motorsports campaign has taken the green flag for the 2013 season.
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RAMBLIN’ RECK: Out with the hoops, in with the bats
It’s a super week for sports fans — college basketball comes to a close and the first baseball games are played in the major leagues.
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COLLEGE REPORT: Conferences honor Valley softball players
Several Wabash Valley area college softball players have been honored by their respective conferences for outstanding play this spring.
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FROM THE PRESSBOX: Content McKenna has enjoyed seeing ISU's progress
It all happened so fast in June 2010.
One minute, Kevin McKenna was head coach of the Indiana State men’s basketball program. Then — poof! — he was gone.
McKenna resigned from his head coaching position at ISU on June 13, 2010 to take an assistant coach position on Dana Altman’s then-burgeoning University of Oregon staff. -
FROM THE PRESSBOX: NCAA got it right with Louisville in Indianapolis
The worst decision and the best decisions made by the NCAA Tournament selection committee shared space on Lucas Oil Stadium’s hardwood Friday night.
The Midwest Regional’s opener pitted Louisville and Oregon, two teams that were on the opposite sides of the NCAA’s coin on Selection Sunday.
Oregon, winner of the Pac-12 Tournament and Pac-12 runner-up in the regular season, was shockingly seeded 12th in the Midwest Region. - More Sports Columns Headlines
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