News From Terre Haute, Indiana

Opinion Columns

March 18, 2012

BRIAN HOWEY: Romney better learn about the pork tenderloin

Memo to Mitt Romney’s Indiana team: In the next six weeks, tune-up the candidate on all things Hoosier. Get him familiar with the pork tenderloin sandwich and what to say about it. Remind him that we are not “Indianians” but Hoosiers. Give him better lines than “South Bend is in the north and North Vernon is in the south.” Have him listen to some Mellencamp. He needs to know about Tony Stewart, Butler Bulldogs and Crystal Gayle.

The Republican presidential race is headed our way because Romney has not been able to land the knockout punch, even though his delegate lead (495 to 252 over Rick Santorum) is sizable and may be approaching the mathematical point of no return for the ankle-biters.

Despite his “must” wins in Michigan and Ohio by tiny margins, Romney keeps stumbling along the way in how he communicates. Losing tight races in Alabama and Mississippi on Tuesday might have come down to goofy Romney quotes about cheesy grits, catfish and the enunciation of “y’all” (Tip: listen to Peyton Manning’s Hoosier/Volunteer dialect on that one).

After Romney admitted in South Carolina that he wasn’t a “catfish man” (a state he lost) he drew on his inner rebel in Pascagoula, Miss., over the weekend when he said, “I’m learning to say ‘y’all’ and I like grits. Strange things are happening to me.”

Yikes.

“If you’re going to pander, at least pander well, and this isn’t pandering well,” said Stephen Gordon, a Republican consultant based in Birmingham, to NBC News. And we’ve seen this wooden act before, most notably in one of his home states of Michigan, where he declared his love for cars and trees just the right height (Mitt may not do so well in California).

A well-pandered Romney might have won Alabama and Mississippi if he had gotten the finesse lines down.

But what is developing is a southern losing streak outside of Florida, with Romney failing to win in those two states, along with Georgia, Tennessee, Oklahoma and South Carolina. This is the region where Republicans have been securing presidential elections since Richard Nixon.

What he faces in Indiana is what we like to call the “middle finger of the south.”

NBC News reported that Santorum continued to enjoy strong support from social conservative voters — but he also continued to lose many of those voters to Gingrich. The anti-abortion voters in Alabama preferred Santorum 42 percent to 21 percent over Romney.

Pew Research in a poll released Wednesday noted Romney has regained the lead in the support for his party’s presidential nomination, as conservative backing for Rick Santorum has declined. Romney currently holds a 33 percent to 24 percent lead over Santorum among registered Republican and Republican-leaning independent voters, with 20 percent backing Newt Gingrich and 14 percent favoring Ron Paul.

I expect the first Howey/DePauw Indiana Battleground Poll in early April to show Santorum with decent strength because he will play well to the evangelical, 2nd Amendment, homeschooler crowd that distrusts liberals, including folks from lefty places like Massachusetts.

Our forecast is that a Romney/Santorum showdown here will be competitive, with a repeat of some of the auto rescue/bailout related issues we saw in Michigan and Ohio, where the much better financed Romney was able to eke out only tiny margins.

Republican pollster Christine Matthews of Bellwether Research, who will partner with Democrat Fred Yang for the Howey/DePauw Poll, observed, “The one thing that has been true this season is the prognosticators and pundits have almost always been wrong. This process has really defied categorization. This is not a primary that has played out by any kind of standard metrics.”

Yang, who polls for Garin-Hart-Yang, acknowledged that 2009-11 were hard years for Obama and Democrats. “Until he has an opponent, it’s an up or down scenario on Barack Obama,” Yang said. “His opponent was basically the person he saw in the mirror every day.”

As for Indiana, Yang said that in 2010, focus groups found this predominant thought among Hoosiers: “They view Washington as ‘them.’ One team versus the rest of us. It doesn’t matter if you put a red uniform or a blue uniform on. At the end of the day they all do the same thing, which is to forget about us.”

Yang added, “When you look at all the historical numbers, there’s really no way Barack Obama should be reelected,” noting that the right track/wrong track number is at 33 percent, up from the teens in 2011. “That’s a tough number. If you’re an incumbent and two-thirds of the people aren’t happy with how things are going, that’s a problem.”

Yang also noted the University of Michigan Consumer Index, where normally anything below 66 percent is bad news for incumbent. “In 1992 and in 1976, the last two incumbent presidents to lose, the Michigan Consumer Index was below 66 percent at the time of their defeats,” Yang said. “We’re in the 50th month of the index below 66 percent. Historically and structurally it should be very hard for this president to win reelection. One thing you’ve got to say about Barack Obama, just being who he is, he defies history.”

That included Obama’s win in Indiana in 2008. But for now, Hoosier history awaits Romney and Santorum. I’ll take my tenderloin breaded.

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