News From Terre Haute, Indiana

On & Off the Course

May 12, 2007

On and Off the Course: Craftsmanship finds a niche

TERRE HAUTE — I have a son who is a golfer and a junior in high school, which means he’s been receiving flyers, pamphlets and letters from colleges across the country, wanting him to visit their campus or at least request more information about their college. The choices are overwhelming, and not made any easier by the fact that he doesn’t know what he wants to be when he grows up! He’d like to incorporate golf into his future career if he can, but he’s been told by many people that if he wants to play golf, not to become a golf course pro.

There are many other careers where golf is useful though, such as sales and public relations or if he wants to become an engineer, there are fields such as sports equipment designers and golf course architects. We had a discussion recently about many different careers involving golf, and he asked, “How do I become like Scotty Cameron, and get my name on putters all over the world?” So I did some research to find out how Scotty Cameron became “Scotty Cameron.”

He was born in 1962 in Glendale, Calif. He grew up playing golf with his father, who had a two-handicap, and was very passionate about the game. His father had equipment in the garage for making and shaping golf clubs, so he and Scotty spent a lot of time shaping clubs, wrapping grips, coming up with new designs, then trying them out. That early training led him to his career path of designing and building putters.

He worked for the Ray Cook Golf Company, Maxfli, Cleveland Classics, Founder’s Golf and Mizuno. In 1992, Scotty and his wife Kathy started Cameron Golf International, with the goal of designing the finest putters for the best players in the world. His original putters were handcrafted with a mill in his wife’s mother’s house. Their big break came in 1993 when Bernhard Langer won the Masters’ using a Scotty Cameron putter.

Then, during the Players Championship in 1994, Peter Kostis told Scotty that Titleist was interested in his company to design their putters. The next day, Scotty received a call from Wally Uihlein, CEO of Acushnet (Titleist’s parent company), and they agreed to meet. They had several meetings, and Scotty was convinced that they shared the same vision. In November of 1994, Cameron Golf International and Acushnet Company became partners.

He works in a studio, not an office, probably because he sees his job as an art form, and because he can’t stand to sit at a desk. He still custom makes putters for tour pros. Tiger Woods, for instance, gets three or four a year, because he wants back-ups.

Interestingly, the final run of Scotty’s private company, Classic X and Classic 1’s, were engraved with “AMF” for “Adios My Friends”. There are now hundreds of Scotty Cameron collectors who would love to have one of those putters. Other highly sought after items are things with rare markings. A Circle T on a headcover or putter denotes that it was made for Tour. Circle L is a stamp for friends of Scotty. The L stands for “loser” and is made in fun. A putter with the letters SCG over the 3 points of the crown were made in Scotty’s garage. Recently, one Scotty Cameron putter was sold for $35,000 at auction!

Scotty Cameron collections have become so popular, that in September 2006, the Scotty Cameron Museum opened at Hamamatsu Seaside Golf Club in Japan. The brainchild of Scotty’s friend Mr. Fukuda, the museum houses historical putters used in Major wins, and Scotty’s personal memorabilia from working with players on Tour. It also has Scotty’s personal 1963 Porsche 356 he and his daughter restored several years ago.

If I could get advice from anyone when it comes to putting, Scotty Cameron would be the guy. In a Golf Digest interview in January 2006, he said that you don’t want your eyes directly over the ball at address. He said the perfect setup is having your eyes one inch inside the target line when you look down.

Scotty’s perseverance in sticking with quality and his original plan of making the best putters on tour, has served him well. Even though Scotty doesn’t aspire to be in the limelight, he has still become a household name, at least in households that play golf. He could branch off to making wedges or irons, but he thinks the best thing to do is to stick with what he does best. That’s why his putters are considered to be the best, and why people are willing to pay $275 for one.

• • •

• Quote of the Day — “If football is a game of inches, what do you call golf?”

— Scotty Cameron, in Golf Digest, Jan. 2006.

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