TERRE HAUTE —
Handed economic lemons by their elders, American children hope to sell lemonade.
Hundreds of local students will dot the town with lemonade stands Saturday, part of the 5-year-old Lemonade Day project now active in 40 cities across the country. A component of Prepared 4 Life, a tax-exempt organization that promotes entrepreneurship, the Lemonade Day event was born in 2007 when Indiana State University alumnus Michael Holthouse taught his daughter how to launch a business outside their home in Houston.
Sarah Stallard said her 6-year-old daughter, Kaelynn, first saw the program while watching a recent PBS program. Even before she knew it was coming to Terre Haute, the Devaney Elementary School first-grader wanted to participate.
“It was absolutely all her idea,” the proud mom said, explaining her daughter’s crew will be set up at Mogger’s Brewery on Poplar Street.
Courtney Richey, director of graduate admissions at St. Mary-of-the-Woods College, said this will be Terre Haute’s first time in the movement, which is explained at length on www.lemonadeday.org.
A graduate of both SMWC and ISU herself, Richey knew of Holthouse’s work through the network of Sycamore alumni, and she brought that information back home where a Woods graduate student wrote a thesis about the project.
Holthouse was founder and president of Paranet Inc., which he sold to Sprint in 1997 after earning honors such as INC. magazine’s Entrepreneurs of the Year.
“We have more than 300 kids registered,” Richey said of the participants, who will be competing for business today, each armed with lemonade stands and all the marketing savvy they can muster. “They’ll be everywhere. One of the reasons they’ll be everywhere is they’ll learn how important location is.”
Participants range from pre-schoolers to high school seniors, and some have designed websites to help promote their businesses, which might well include the sale of cookies or various flavors of lemonade. In addition to tabulating the financial results of the project, participants will submit an essay about what they learned, and an overall winner will be selected.
Richey said the winner will be allowed to set up a lemonade stand at the 2012 Downtown Terre Haute Block Party on Aug. 25.
“We encourage them to use this as a fundraiser,” she said of the money to be earned Saturday. While a portion of the funds should be spent on something special for the child, organizers hope they dedicate a portion of it to charity, she said.
“We’re challenging the community to visit at least three stands,” she said, explaining each participant can set their own prices, and a good deal of variety is expected throughout the day.
The Stallard family will donate half the day’s proceeds to breast cancer research, in keeping with the marketing theme, “Think Pink — Lemonade by Kaelynn.”
Kaelynn said pink is her favorite color and she hopes to sell out.
“I’m going to say maybe about 300,” she said of estimated sales Saturday. In addition to pink lemonade, she’ll also sell lemon-flavored cookies, she said.
Marketing and business savviness could play a role in her long-term career goals, because the 6-year-old says entertainment is her job of choice.
“I want to be a rock star,” she said.
Brian Boyce can be reached at 812-231-4253 or brian.boyce@tribstar.com.
Local & Bistate
Vigo kids sold on Lemonade Day project
- Local & Bistate
-
-
Vigo County Jail Log: May 23, 2013
The following individuals were booked into the Vigo County Jail by area law enforcement on Wednesday and Thursday, based on jail records.
-
Relic from another age: Massive find
A mastodon that lived in the Wabash Valley thousands of years ago is making big news today.
-
Game Over: Financial tightening causes VCSC to drop St. Patrick’s from athletic schedule
St. Patrick’s School athletic teams will not have an opportunity to compete against their Vigo County School Corp. middle school counterparts next year.
-
Katelyn Newell finally at home
After nearly five months, 8-year-old Katelyn Newell finally returned home Thursday evening — with a new heart.
-
Indiana State U. Police officer honored with Artz Award
Thursday was a special day for Indiana State University Police Officer Christopher Heleine in multiple ways.
-
City Council considering three for consultant
Three different tax professionals vied Thursday for a chance to become a “financial consultant” to the Terre Haute City Council.
-
Clay County sheriff warns of bank card scam
The Clay County Sheriff’s Department has received information regarding a scam targeting residents, according to a news release from the sheriff’s department.
-
State Police seek help with Sullivan County homicide
Indiana State Police detectives from the Putnamville Post are seeking help from the public with the nearly six-month investigation into the death of 85-year-old Lowell R. Badger, a rural Sullivan County farmer.
-
Man who attacked Vigo deputy arrested
A Terre Haute man accused of attacking a Vigo County sheriff’s deputy earlier this week is facing felony charges in the Vigo County jail.
-
INDOT to bid final 641 phase
The final construction phase of the 641 bypass is scheduled to let for bids on Dec. 11, according to the Indiana Department of Transportation.
-
District office moves north
The Southwest District office of the Purdue Extension service has been moved north from Vincennes to Terre Haute.
-
Day is done…
The sun sets Thursday evening as seen from south of Terre Haute.
-
Morning update: I-5 bridge collapse caused by truck hitting span
The Washington State Patrol chief says the Interstate 5 bridge collapse into the Skagit (SKA'-jiht) River at Mount Vernon was caused by an oversize truck.
-
UPDATE: I-70 lanes in Putnam County now open
The west-bound lanes of Interstate 70 re-opened Thursday evening after being temporarily closed due to a crash near the Greencastle/Cloverdale exit.
-
22-hospital St. Vincent Health cutting jobs
INDIANAPOLIS — One of Indiana’s largest health systems says it’s cutting an undisclosed number of jobs by June 30 because of increasing economic and competitive pressure on the health care industry.
-
Update: Cleanup from overturned truck in Greene County continues
Fuel spillage from the dump truck hauling gravel that overturned this morning in Greene County at Indiana 54 and County Road 725 East near Ridgeport continues to restrict traffic to one lane.
-
17-pound bone found during Vigo flood cleanup
TERRE HAUTE — Crews cleaning up from Wabash River flooding in Vigo County came across a 17-pound bone that they believe might have come from an ancient mastodon.
-
Duke Energy gives $10K to Wabash Valley Red Cross for Vigo flood relief
Duke Energy is giving $10,000 to the Wabash Valley Red Cross chapter for flood relief from this spring’s heavy rains.
-
I-70 Frye Road overpass contract awarded; construction to begin May 28
The Indiana Department of Transportation has announced the Interstate-70 Frye Road overpass contract was awarded to Halverson Construction Co. Inc. from Springfield, Ill., for $317,166.
-
Banks of the Wabash Festival is more than just yearly entertainment
Pioneers think counterintuitively. Where others see widespread apathy, they focus on the possibility for progress. In a way, the 2013 Year of the River celebration began in the 1970s.
-
Planning session aims to better Terre Haute
It’s not yet clear what will come of it, but dozens of community leaders spent the whole day Wednesday trying to develop a plan – or collection of plans – to make Terre Haute “a better community.”
-
Education funding boost won’t benefit all schools
In the budget bill passed by the General Assembly last month, there is more money allocated for K-12 education over the next two years, but that doesn’t mean every school will get more dollars.
- Day of Action job options open
-
Park Board renames land around Memorial Stadium
Land surrounding Indiana State University’s Memorial Stadium on Terre Haute’s east side has been designated as Veterans Memorial Park, following a unanimous vote Wednesday from the Terre Haute Park Board.
-
Deputy suffers minor injury during incident
A Vigo County Sheriff’s deputy received a minor injury to his hand Tuesday night while subduing a drunken driving suspect who fled behind a North Terre Haute business.
-
Man accused of child neglect gets new trial date
An Oct. 15 trial date has been set for a Terre Haute man arrested in November for child neglect after he and his wife allegedly tied up and confined their adopted children in the family home.
-
Police find meth labs, arrest Pierson Township man
Police uncovered two active methamphetamine labs in southeastern Vigo County on Monday, leading to the arrest of a Pierson Township man.
-
New date set for attempted murder trial
A new trial date has been set for a Terre Haute woman charged with attempted murder.
-
Illinois Senate approves sex education bill
SPRINGFIELD, Ill. — A proposal that revamps sex education in Illinois public schools to include information about contraception and sexually transmitted diseases has cleared the state Senate.
-
Gregg pondering 2nd run for Indiana governor
INDIANAPOLIS — Former Democratic gubernatorial candidate John Gregg is pondering another run at the state's top job, but has yet to make a decision.
- More Local & Bistate Headlines
-
Vigo County Jail Log: May 23, 2013
Raw Video: Washington State Bridge Collapse
Officials: Truck Hit Bridge Before Collapse
Sheriff: No Sign Killing of 2 Kids Was Planned
Bridge Collapse Survivor: 'Rough Day'
Boy Scouts Approve Plan to Accept Gay Boys
First Person: Mom Discusses Famous Tornado Photo
Raw: Jurors Deadlock on Jodi Arias Penalty
Raw: Utah Teen Arrested in Death of His Brothers
Boy Scouts Decision "First Step" Say Activists
Obama Defends Drone Strikes, With Limits
Jersey Shore Open for Business
Closer Look at Okla. School Where Children Died
Raw: Scuffles in London After Hacking Death
Two Suspects in Murder Known to London Police
Britain Attack Believed Linked to Radical Islam
Johnson: Don't Blame Islam or UK Policy
Today in History May 24
Boy Scouts Mom Supports Gay Inclusiveness
SeaWorld: Penguins Are Coolest Thing in Florida
Obama Renews Call to Close Gitmo
AK-47-wielding thug may be the most bumbling crook ever
Oklahoma Survivors, Heroes Survey Damage
Trout's cycle a boost for Angels
Raw: New Video of Deadly Oklahoma Tornado
Kim Kardashian Flaunts Pregnant Bikini Body in Greece
NBA star pledges $1M to help tornado recovery
Shakira's Shocking Talent
Morgan Freeman falls asleep on air
GRAPHIC: Blood-Soaked Machete Killer Caught on Tape
Elin Nordegren Furious With Lindsey Vonn For Parading Kids in Public
Camera Captures Climber As He Loses Grip And Falls
Helen Mirren Meets with Dying Boy in Queen Elizabeth's Place
Crowd Chants '¡Si, Se Puede!' After Passage of Immigration Bill
DWTS Crowns a Winner
Police Ram House to End Hostage Standoff
Demi Moore a Rocks Bikini at Harry Morton's Family House
Anthony Weiner: I'm running for New York City mayor
Kate Middleton's Dress Flies Up
VIRAL: Baby makes epic soccer goal
The Hangover Baby All Grown Up
