TERRE HAUTE — When a man asked Marcella Herndon, 74, if she would be interested in posing for a photo to advertise beer, she was a little skeptical.
“I said [yes] as long as I can wear clothes and bring somebody with me,” said Herndon of Markham, Ill., who was 18 at the time, working as an elevator operator in Shultz Department Store in downtown Terre Haute.
The Terre Haute Brewing Co.’s Champaign Velvet Beer was the first national brewery to use both white and black models in an advertising campaign in 1952, according to the Terre Haute Brewery Web site.
Known as “Marni Tressele, popular night club entertainer” in the ad, Herndon received $15 for her services, according to a copy of her original contract dated May 8, 1951.
aHerndon said the whole photo shoot took about 30 minutes and was nothing like shoots now because she wore her own clothes and did her own hair and makeup.
With the exception of the flower in Herndon’s hair, everything else was hers, she said.
While some of the ads with Herndon on them showed up around Terre Haute, she said many of them went to Nashville, Tenn.
Soon after modeling for the brewery, Herndon met the man who would become her husband on a blind date in Chicago, she said.
They married in Terre Haute and moved to Chicago where she modeled a lot at hair and clothing fashion shows for churches, she said.
“It was fun and then my husband said, ‘That’s enough,’” Herndon said with a laugh.
After a job in sales, she became a chemist for Eastman Kodak, testing the chemicals used to process film for mostly movies, but also 8-mm film, slides and prints, she said.
In 1987, Eastman Kodak relocated out of Chicago, so Herndon became a bus driver for disabled adults and children.
When her husband died in 1996, she went into the ministry full time, she said, and entered full-time retirement in 1998.
Although “retired,” Herndon is active as a certified lay minister at Ascension-St. Susanna Roman Catholic Church, an officer for the Archdiocese’s Council of Catholic Women and a fourth degree member of the Knights and Ladies of Peter Claver, in which she holds the position as faithful navigator — similar to a president. She also volunteers for the archdioceses with the office of evangelization.
She spends her summers visiting her five children and 11 grandchildren, she said.
Herndon enjoyed her time as a model for the Terre Haute Brewing Co. and still is able to have fun with her picture today.
“It was nice. It was a privilege,” she said. “… I take it to groups that we have when we’re talking about old times and they say, ‘What? That is you.’”
Crystal Garcia can be reached at (812) 231-4271 or crystal.garcia@tribstar.com.
Black History Month
February 27, 2007
Black History Month: Color barrier broken in Valley
Terre Haute Brewing first to use blacks in ads
- Black History Month
-
- Councilman’s plan: Help Terre Haute grow by working with other cities Neil Garrison, city councilman, has implemented a new plan that fosters unity between communities similar to Terre Haute.
-
Black History Month: Carter Goodwin Woodson 'Father of Black History'
Carter Goodwin Woodson, a black author, editor, publisher and historian, was born in December 1875 and lived until April 1950. Woodson believed that African-Americans should know about their past in order to cooperate intelligently in the affairs of our country. Strongly he believed that African-American history is a firm foundation for young Black Americans.
He is known as the “Father of Black History” and held an important position in black history in early 20th century American history. - Correction March 16, 2007 The Tribune-Star corrects errors. If you believe we have made an error, contact Editor Max Jones at (812) 231-4336 or e-mail him at max.jones@tribstar.com.
- There’s still a lot to learn When I sat in the first meeting discussing plans for Black History Month, I knew this was going to be a challenge. Although it was mid-January, something told me we would still need more time.
-
Capturing history while we can
When the idea for a month-long project on Black History Month was suggested, I was excited and a bit apprehensive.
Being a history buff, the idea of rooting around in archives and yearbooks, and talking to members of older generations really appealed to me. - Persevering over obstacles When I was in school, I remember reading Ralph Elison’s poem “Invisible Man” and not understanding why he thought of himself as “invisible.” But in studying a little about local black history I believe I got a glimpse of what he meant. I think for hundreds of years there was a feeling among the majority of Americans that this land was a white, European nation and black people, native Americans and other non-Europeans were aliens who should be kept out of sight — made “invisible” — by being placed on reservations, deported back to Africa, or legally kept in legally segregated schools or in different neighborhoods.
- Deming students send Black History Month out with musical celebration Black History Month went out in style in Deming Elementary on Wednesday afternoon as students and guests shared, in words and song, some of the lessons of the monthlong celebration.
- Black History Month: Phillis Wheatley Association worked to create dormitory for black women The not-for-profit Phillis Wheatley Association of Terre Haute was incorporated in 1923 to provide a dormitory for black women students of Indiana State Teachers College.
- Black History Month: Color barrier broken in Valley When a man asked Marcella Herndon, 74, if she would be interested in posing for a photo to advertise beer, she was a little skeptical.
-
Black History Month: Former resident looks back on his days in Vigo County’s ‘colored orphans home’
James Anderson lived at the “colored orphans home” east of Terre Haute more than 60 years ago, but looking out over the wooded and hilly landscape where he spent much of his childhood, it “almost seems like yesterday,” he said.
- Black History Month: Evangeline Merriweather heads toward historic marker Although Evangeline Evelyn Harris Merriweather was widely known in Vigo County as a teacher, writer and musician, it was her writing that likely will earn her a historical marker.
- Black History Month: Terre Haute barber Edward James Roye became fifth president of Liberia The man who became the fifth president of Liberia, Edward James Roye, once was known to have the largest barber pole in the Midwest, about 79 feet tall.
- Teacher, Democratic committeewoman still influencing city council Theresa Turner served in Terre Haute as a Democratic precinct committeewoman for almost 60 years, longer than anyone else in the city’s history, according to her family.
- Bell, renowned veterinarian, spent 20 years on Vigo County School Board Iverson C. Bell was called “one of the most contributing members of our community” by the late Mayor P. Pete Chalos in 1984.
- Terre Haute formed first black fire station in September 1891 The first all-black fire company in Terre Haute was organized Sept. 10, 1891, in old hose company No. 1 at Lafayette Avenue and Sycamore Street, according to Fire Department historian Tom Champion.
-
Black History Month: Valley resident became college dean, ambassador
Ambassador Cynthia Norton Shepard Perry, now U.S. director of the African Development Bank in Ivory Coast, was born in Lost Creek township in 1928, one of nine children.
-
Black History Month: Author of 5 books building legacy across Indiana
If there was one message Daisy Hood drilled into her eight children in the 1920s and ’30s, it was the importance of contributing to one’s community.
The message was lived by Daisy herself who, despite being crippled from childhood polio, was a well-known community activist and educator in Terre Haute during the days of black and white segregation. Daisy was instrumental in the development of the Charles T. Hyte Community Center, the Colored Day Nursery and the Phyllis Wheatley Home. She also sat on numerous boards, including the Terre Haute branch of the NAACP. -
Black History Month: Terre Haute native leads one of Navy’s most successful athletic programs
Paul Harris learned two lessons in one moment.
First, coasting is not an option while wearing a U.S. Naval Academy track-and-field uniform. Second, his coach — Stephen Cooksey — is quite comfortable standing out in a crowd. - Black History Month: Emancipation Proclamation once celebrated in Terre Haute Terre Haute’s black citizens used to celebrate the signing of the Emancipation Proclamation every Sept. 22 with a day off from work and school.
- Black History Month: Jenkins, scholar-athlete at Wiley, became Morgan State University president Martin Jenkins, who has been called a “forgotten pioneer” in the study of intellectually gifted black Americans, was born and raised in Terre Haute, where he was an outstanding scholar and athlete at Wiley High School.
- Black History Month: Colored Day Nursery provided care for black kids From 1908 to 1966, the Colored Day Nursery in Terre Haute provided care and meals to black children whose parents worked. The nursery was organized by a group of mothers to “serve the colored working mothers of the neighborhood,” according to the book “The Negro in the History of Indiana” by John Lyda.
- African Global Night set for Feb. 24 at ISU On Feb. 24, the African Students Union together with other departments within and outside Indiana State University will sponsor African Global Night to celebrate Black History Month.
- Black History Month: Mother Bettie is a TH living legend Bettie Eleanor Davis, 85, is a Terre Haute native whose love of young people and interest in sharing the history of her people have made her a local treasure. Davis, also known as Mother Bettie, is a volunteer and activist who has been researching and telling the history of black people in Terre Haute for more than a decade.
- Clarification: Feb. 13, 2007 The Allen Chapel African Methodist Episcopal Church congregation began meeting in a local home in 1837, prior to the construction of the first church at First and Crawford streets in 1839. The church was referenced in a Monday Tribune-Star article on the Underground Railroad.
- Black History Month: Wood craftsman spent his life in Terre Haute making violins It is difficult to imagine what tools he might have had access to, what kind of a workshop he may have had and how he learned to create one of the most intricate musical instruments in the world.
- Black History Month: Terre Haute native was influential U.S. pilot Willa Beatrice Brown left Terre Haute at age 21 and eventually became one of the most influential aviators in U.S. history.
-
Black History Month: Valley’s role on Underground Railroad still being revealed
In a day when skin color differentiated the masters from the slaves, many people took a chance by putting their lives in the hands of strangers, traveling hundreds of miles north through the Wabash Valley in search of freedom.
More information about Vigo County’s role in that system comes to light each day, but because of the extreme secrecy of the Underground Railroad, it’s unsure if its entire, storied history ever will be revealed. - Black History Month: Demetrius ‘Dee’ Ewing broke business barriers in Terre Haute Born on Halloween 1909 in Clarksville, Tenn., Demetrius “Dee” Ewing would eventually become the first black businessman to own a store on Wabash Avenue in Terre Haute.
- Black History Month: ‘Doc’ Jones helped pave way in Valley, was a ‘pillar of the black community’ Winton D. “Doc” Jones was a pharmacist and businessman with a shop at 13th Street and College Avenue in Terre Haute for more than 50 years.
-
Black History Month: Indiana’s first black legislator attended Allen Chapel school
James S. Hinton, Indiana’s first black state legislator, was one of the earliest students at the original Allen Chapel school in Terre Haute.
The Allen Chapel school was a “subscription school,” meaning parents paid for their children to attend. The fee at the school was 25 cents per week, according to a publication by the Allen Chapel. - More Black History Month Headlines
Raw Video: Biden Greets Chinese VP for Visit
Authorities: Houston Found Underwater in Tub
Whitney Houston Funeral to Be Invitation Only
Raw Video: Heavy Shelling in Homs, Syria
New Details in Search for Missing Utah Mom
Bacteria Keep Swimmers Off Some Fla. Beaches
Raw Video: 5 People Injured in Bangkok Blasts
Trial Opens for Ala. Man in Bride's Diving Death
Raw Video: Kim Jong Il Statue Unveiled
Baltimore's 'Crime Stopper' Is a Basketball Star
Raw Video: Hearse Arrives at N.J. Funeral Home
Raw Video: Houston Body Flown From L.A. to N.J.
Arm Wrestler Not Guilty Plea in Wife's Death
Raw Video: Protesters, Security Clash in Bahrain
Obama: Good US-China Ties Help the Whole World
First Person: Westminster Kennel Club Dog Show
School Pays Students to Attend Class
And the Winner for Best Super Bowl Ad Is...
Obama's New Budget: The Winners and Losers
Raw Video: Whitney Houston's Last Performance
Kim K. Wet, Wild and Natural
Ultimate Tazer Ball is a Shocking New Sport
Shakira Attacked By Sea Lion
Modern day treasure hunter searching for $3 billion prize
What Happened Inside Whitney's Hotel Room?
Saying 'I Love You' With a Sewage Plant Tour
VS Models Wow for V-Day
Olympic Swimmer Proposes on Podium After Big Win
Kate Upton MLB 2K12 Commercial
Watch: Whitney Houston's Golden Hearse
Scarlett Johansson's Bikini P-D-A
Man Allegedly Drowns Wife While Scuba Diving
Glee Pays Tribute to Whitney
Wash. becomes 7th state to okay same-sex marriage
Romijn's 60 Pound Weight Loss
The 'Celebrity Apprentice' Cast Meets Donald Trump
Kissing contest heats up
Hugh Hefner's Son Arrested
Jacqueline Kennedy's personal papers released
Did Tyler Perry Have a Secret Wedding?
