News From Terre Haute, Indiana

A Sharper Mind

June 4, 2008

A Sharper Mind: The science behind commercial methods of mind improvement

TERRE HAUTE — It is possible to buy products that are supposed to improve one’s mind. Most of these products aim at improving a person’s memory but many products aim at improving a person’s ability to think. This month’s column reviews products that are supposed to improve a person’s memory. Next month’s column will review products intended to improve a person’s thinking ability.

This column will review several kinds of memory training available for purchase. Occasionally, I will point out weaknesses of certain kinds of products. Consequently, I will not offer brand names in order to avoid being sued for saying something negative about a product. Nevertheless, I will give you enough information about these products in case you want to buy one.

First, we will consider various instructional products for memory improvement, including: tutoring, courses, audiotapes, videotapes and CD/DVDs. Second we will examine products that combine these kinds of instruction with practicing memory techniques after they have been explained. Third, we will review products that rely on practicing techniques in real world situations or practicing performance at perceptual tasks that are assumed to be related to memory performance.

Instructional

products

People can purchase a variety of methods to improve their memory. For example, they can obtain memory training from tutors, courses, audiotapes, videotapes, and CD/DVDs where each kind of training explains how to use various memory techniques to perform different memory tasks. These techniques have been discussed in previous columns. For example, one previous column considered how imagery can be used to remember a person’s name.

Audiotapes, videotapes and CD/DVDs lead to only a little improvement, largely because people do not study them enough. Books probably lead to the least improvement in memory because they require a lot of self-discipline from people to practice the methods discussed in a book. People learn the most from courses. The techniques learned are explained and demonstrated in a course. Classes work better because they are conducted at a regular time and date. Techniques are learned incrementally, a few techniques each week. Unfortunately, while classes show people how they can use a technique, classes still do not give people enough opportunities to practice the methods learned.

Regardless of how much is learned initially with one of these instructional methods, the improvement imparted by these methods usually does not last, although what is learned lasts longer for some methods than for others. Tutoring probably results in the most memory improvement. However, most people who use tutors take too few tutoring sessions because they are expensive. As a result, people who take the tutoring to improve their memory end up receiving little tutoring and learning very little. Regardless of the instructional method used, research has shown that people invariably stop using techniques within a couple of weeks after having learned them.

Apparently none of the instructional methods (tutoring, courses, listening to audio tapes, or seeing instruction on an audiotape, a CD/DVD, or reading a book) work well for most people because they do not practice memory techniques enough. These methods also don’t work for many people because they stop trying to learn from the kind of instruction they have purchased. It appears that many customers of these products believe in the ownership principle. This principle holds that if you paid for a product, it will help you even if you don’t use it. The ownership principle applies to a variety of other self-help programs. For example, I am sure that I lost weight after buying the Scarsdale Diet, the Atkins protein Diet, the Southbeach Diet, and several other diets. However, I admit that I did not read these books and did not lose a lot of weight. The same amount of improvement is gained from just ownership of one of the instructional methods of memory improvement.

Instructional

methods requiring practice

However instructed, those people who practice the memory techniques taught to them learn to use these techniques effectively. But the number of people who do so is very small. Consequently, some tutors and some memory courses deliberately make an effort to require students to practice techniques a great deal.

Unfortunately, the practice provided by tutors or given in courses is often artificial because the practice is not done in real world settings. For example, people may practice techniques for learning names by pretending they have been introduced to people in photographs with names on them. In addition, the practice provided by tutors and courses is typically not enough to lead a person to use the technique after training. Moreover, many people drop out of courses when they discover that they have to practice the techniques in front of other people. Apparently, even when given a lot of artificial practice, the amount of memory improvement is not great.

Exercise methods

Because practice fails when it is insufficient, unrealistic and embarrassing, a method was developed to give people enough practice in realistic situations where embarrassment is not an issue. A few years ago, a series of CD-ROMs were created to tutor individuals in specific kinds of memory skills. These CD ROMs present a user with knowledge about memory techniques and then provide him or her with visual images of realistic situations in which they could practice their use of the techniques by themselves. Research has shown that CD-ROM training does lead people to increase their memory skills.

In addition to the development of CD-ROMs, another very different system has been created to improve memory. This system presents people with a great deal of practice at detecting sounds or lights. The logic of such a system is that extensive practice at perception may stimulate the brain so that nerves might grow. Such stimulation is believed to prevent a decline in neurological functioning. However, more research is needed before it may be concluded that stimulation affects the brain as believed.

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